{"id":1587,"date":"2021-07-16T17:35:54","date_gmt":"2021-07-17T00:35:54","guid":{"rendered":"https:\/\/dev-global.apptio.com\/ja\/bridging-trust-gap-measuring-business-value\/"},"modified":"2024-07-23T13:21:03","modified_gmt":"2024-07-23T20:21:03","slug":"bridging-trust-gap-measuring-business-value","status":"publish","type":"post","link":"https:\/\/global.apptio.com\/ja\/blog\/bridging-trust-gap-measuring-business-value\/","title":{"rendered":"\u30d3\u30b8\u30cd\u30b9\u4fa1\u5024\u306e\u6e2c\u5b9a\u306b\u304a\u3051\u308b\u30c7\u30fc\u30bf\u306e\u4fe1\u983c\u6027\u30ae\u30e3\u30c3\u30d7\u3092\u89e3\u6d88"},"content":{"rendered":"<p><em><strong>\u5148\u65e5\u3001Harvard Business Review Analytic Services (HBR-AS) \u306f\u300cThe Transparency Imperative: How Visibility Into Technology Spending Drives Business Value(\u900f\u660e\u6027\u306e\u5fc5\u8981\u6027: \u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u652f\u51fa\u306e\u53ef\u8996\u5316\u306f\u3001\u3044\u304b\u306b\u30d3\u30b8\u30cd\u30b9\u4fa1\u5024\u3092\u5275\u51fa\u3059\u308b\u304b)\u300d\u3068\u984c\u3057\u305fPulse \u8abf\u67fb\u3092\u30ea\u30ea\u30fc\u30b9\u3057\u307e\u3057\u305f\u3002<\/strong><\/em><\/p>\n<p>\u3042\u3089\u3086\u308b\u4f1a\u793e\u306f\u30c7\u30b8\u30bf\u30eb\u4f1a\u793e\u306b\u306a\u308a\u3064\u3064\u3042\u308a\u3001\u30d3\u30b8\u30cd\u30b9\u696d\u7e3e\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u6295\u8cc7\u3092\u9032\u3081\u3066\u3044\u307e\u3059\u3002\u30c7\u30b8\u30bf\u30eb\u30d5\u30a1\u30fc\u30b9\u30c8\u6226\u7565\u3092\u5b9f\u65bd\u3059\u308b\u306b\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u3068\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u4e21\u65b9\u306e\u30ea\u30fc\u30c0\u30fc\u305f\u3061\u304c\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u6d3b\u7528\u306e\u30e2\u30c7\u30eb\u3092\u629c\u672c\u7684\u306b\u5909\u3048\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u4eca\u65e5\u3001\u30d3\u30b8\u30cd\u30b9\u3068\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u30c1\u30fc\u30e0\u306f\u5354\u529b\u3057\u3066\u30a2\u30b8\u30e3\u30a4\u30eb\u958b\u767a\u3092\u5c0e\u5165\u3057\u3001\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u30d9\u30fc\u30b9\u304b\u3089\u30d7\u30ed\u30c0\u30af\u30c8\u30d9\u30fc\u30b9\u306e\u30c7\u30ea\u30d0\u30ea\u30fc\u3078\u3068\u79fb\u884c\u3059\u308b\u3068\u5171\u306b\u3001\u30af\u30e9\u30a6\u30c9\u306e\u6d3b\u7528\u3092\u52a0\u901f\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u3059\u3079\u3066\u306b\u304a\u3044\u3066\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u652f\u51fa\u306b\u95a2\u3059\u308b\u5b9f\u65bd\u53ef\u80fd\u306a\u30a4\u30f3\u30b5\u30a4\u30c8\u3068\u3001\u4f1a\u793e\u306b\u3068\u3063\u3066\u306e\u4fa1\u5024\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u304c\u5fc5\u8981\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2>\u30d3\u30b8\u30cd\u30b9\u4fa1\u5024\u306e\u5275\u51fa\u3092\u52a0\u901f<\/h2>\n<p>\u30d3\u30b8\u30cd\u30b9\u30ea\u30fc\u30c0\u30fc\u305f\u3061\u304c\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u5f8c\u306e\u4e16\u754c\u306b\u8db3\u3092\u8e0f\u307f\u5165\u308c\u308b\u969b\u3001\u305d\u3053\u306b\u306f2\u3064\u306e\u5927\u304d\u306a\u6a5f\u4f1a\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u7b2c\uff11\u306f\u3001\u65b0\u3057\u3044\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3068\u65b0\u3057\u3044\u50cd\u304d\u65b9\u306e\u5c0e\u5165\u3092\u52a0\u901f\u5316\u3059\u308b\u305f\u3081\u306e\u30a4\u30f3\u30d5\u30e9\u3092\u78ba\u5b9f\u306b\u69cb\u7bc9\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u9069\u5207\u306a\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3001\u8ca1\u52d9\u7ba1\u7406\u3001\u305d\u3057\u3066\u30af\u30e9\u30a6\u30c9\u79fb\u884c\u306e\u7d4c\u6e08\u6027\u306e\u5b9a\u91cf\u5316\u3092\u542b\u3081\u305f\u3001\u610f\u601d\u6c7a\u5b9a\u306e\u30b7\u30b9\u30c6\u30e0\u3068\u30d7\u30ed\u30bb\u30b9\u306b\u3088\u308a\u3001\u5909\u5316\u3057\u7d9a\u3051\u308b\u512a\u5148\u4e8b\u9805\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u4f01\u696d\u304c\u3001\u7af6\u4e89\u4e0a\u306e\u512a\u4f4d\u6027\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u7b2c2\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306e\u30da\u30fc\u30b9\u3092\u7dad\u6301\u3057\u3001\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u30d9\u30fc\u30b9\u3067\u306f\u306a\u304f\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u30d9\u30fc\u30b9\u306e\u8003\u3048\u65b9\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u30ec\u30ac\u30b7\u30fc\u30b7\u30b9\u30c6\u30e0\u3001\u30a2\u30b8\u30e3\u30a4\u30eb\u958b\u767a\u3001\u30af\u30e9\u30a6\u30c9\u79fb\u884c\u306a\u3069\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u8907\u96d1\u3055\u306f\u4e26\u5927\u62b5\u306e\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3053\u308c\u3089\u306e\u5909\u9769\u306f\u3001\u4fa1\u5024\u3001\u30b3\u30b9\u30c8\u3001\u6d3b\u7528\u72b6\u6cc1\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u306a\u304f\u3057\u3066\u5b9f\u73fe\u3067\u304d\u307e\u305b\u3093\u3002\u6b8b\u5ff5\u306a\u3053\u3068\u306b\u3001\u591a\u304f\u306e\u30ea\u30fc\u30c0\u30fc\u305f\u3061\u306f\u3001\u7d44\u7e54\u5185\u306b\u969b\u7acb\u3064\u30c7\u30fc\u30bf\u306e\u5207\u65ad\u304c\u3042\u308b\u3053\u3068\u306b\u6c17\u4ed8\u3044\u3066\u304a\u308a\u3001\u4fca\u654f\u6027\u3092\u9ad8\u3081\u3001\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308a\u7af6\u4e89\u529b\u3092\u5f37\u5316\u3057\u3066\u3044\u304f\u3053\u3068\u3092\u56f0\u96e3\u306b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2>\u30c7\u30fc\u30bf\u306e\u5206\u65ad\u304c\u4fca\u654f\u6027\u3092\u9ad8\u3081\u308b\u3053\u3068\u3092\u59a8\u3052\u308b<\/h2>\n<p>Apptio \u306f\u3001Harvard Business Review Analytic Services\u306b\u3088\u308b\u8abf\u67fb\u306e\u30b9\u30dd\u30f3\u30b5\u30fc\u3068\u306a\u308a\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u652f\u51fa\u306e\u53ef\u8996\u5316\u304c\u30d3\u30b8\u30cd\u30b9\u306e\u4fca\u654f\u6027\u3068\u3069\u306e\u3088\u3046\u306b\u95a2\u9023\u3057\u3066\u3044\u308b\u304b\u306b\u3064\u3044\u3066\u7406\u89e3\u306b\u52aa\u3081\u3066\u304d\u307e\u3057\u305f\u3002\u300cThe Transparency Imperative: How Visibility into Technology Spending Drives Business Value (\u900f\u660e\u6027\u306e\u5fc5\u8981\u6027: \u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u652f\u51fa\u306e\u53ef\u8996\u5316\u306f\u3044\u304b\u306b\u30d3\u30b8\u30cd\u30b9\u4fa1\u5024\u3092\u5275\u51fa\u3059\u308b\u304b)\u300d<sup>(1)<\/sup> 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fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-84699 size-full\" src=\"https:\/\/global.apptio.com\/ja\/wp-content\/uploads\/sites\/20\/Harvard-Business-Review-Blog-B3058-JA-blog-image.png\" alt=\"\" width=\"508\" height=\"869\" \/>HBR-AS \u306e\u8abf\u67fb <sup>(1)<\/sup> \u306b\u3088\u308b\u3068\u300192% \u306e\u56de\u7b54\u8005\u306f\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u304c\u3082\u305f\u3089\u3059\u30d3\u30b8\u30cd\u30b9\u4fa1\u5024\u3092\u300c\u91cd\u8981\u300d\u307e\u305f\u306f\u300c\u975e\u5e38\u306b\u91cd\u8981\u300d\u3068\u8a55\u4fa1\u3057\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u306a\u304c\u3089\u3001\u3053\u306e\u30ab\u30c6\u30b4\u30ea\u30fc\u306b\u95a2\u3059\u308b\u60c5\u5831\u3092\u300c\u4fe1\u983c\u3059\u308b\u300d\u307e\u305f\u306f\u300c\u975e\u5e38\u306b\u4fe1\u983c\u3059\u308b\u300d\u3068\u7b54\u3048\u305f\u56de\u7b54\u8005\u306f 62% \u306b\u3068\u3069\u307e\u308a\u307e\u3059 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\u306f\u3001\u304a\u5ba2\u69d8\u304c\u518d\u73fe\u6027\u306e\u9ad8\u3044\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u3092\u69cb\u7bc9\u3057\u3001\u3055\u3089\u306b\u30c7\u30fc\u30bf\u306e\u7cbe\u5ea6\u3092\u5411\u4e0a\u3059\u3079\u304d\u9818\u57df\u3092\u660e\u3089\u304b\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u30ec\u30d9\u30eb\u306b\u307e\u3067\u3001\u30c7\u30fc\u30bf\u7cbe\u5ea6\u3092\u901f\u3084\u304b\u306b\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u652f\u63f4\u3057\u307e\u3059\u3002<\/p>\n<p>HBR-AS \u306e\u8abf\u67fb <sup>(1)<\/sup> \u306b\u3088\u308b\u3068\u3001CEO \u3068 IT \u30ea\u30fc\u30c0\u30fc\u304c\u8003\u3048\u308b\u6700\u3082\u91cd\u8981\u306a\u6226\u7565\u7684\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u306f\u3001\u9867\u5ba2\u3078\u306e\u4fa1\u5024\u63d0\u4f9b\u306e\u52a0\u901f\u3068\u6e2c\u5b9a\u3067\u3059\u3002Apptio \u306f\u3001 IT \u30b3\u30b9\u30c8\u306b\u900f\u660e\u6027\u304c\u306a\u3051\u308c\u3070\u3001\u4fa1\u5024\u63d0\u4f9b\u306b\u95a2\u3059\u308b\u5bfe\u8a71\u306f\u6210\u7acb\u3057\u306a\u3044\u3068\u8003\u3048\u307e\u3059\u3002\u30b3\u30b9\u30c8\u3068\u4fa1\u5024\u306f\u3001\u540c\u3058\u30b3\u30a4\u30f3 (IT \u30d5\u30a1\u30a4\u30ca\u30f3\u30b9\u7ba1\u7406) \u306e\u8868\u3068\u88cf\u3067\u3059\u3002\u7d44\u7e54\u306f\u3001OKR (\u76ee\u6a19\u3068\u4e3b\u8981\u306a\u7d50\u679c) \u3068\u4fa1\u5024\u7ba1\u7406\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u901a\u3058\u3066\u3001\u65b0\u898f\u6295\u8cc7\u304c\u3082\u305f\u3089\u3059\u30d3\u30b8\u30cd\u30b9\u4fa1\u5024\u3092\u6570\u5024\u5316\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002Apptio\u306e\u304a\u5ba2\u69d8\u3092\u542b\u3080\u591a\u304f\u306e\u7d44\u7e54\u306f\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u30d9\u30fc\u30b9\u306e\u30c7\u30ea\u30d0\u30ea\u30fc \u30e2\u30c7\u30eb\u3078\u3068\u79fb\u884c\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u30e2\u30c7\u30eb\u3067\u306f\u3001\u7d99\u7d9a\u7684\u306b\u4fa1\u5024\u3092\u3082\u305f\u3089\u3057\u3001IT \u90e8\u9580\u3068\u30d3\u30b8\u30cd\u30b9\u90e8\u9580\u306e\u9023\u643a\u304c\u3088\u308a\u5f37\u56fa\u306a\u3082\u306e\u306b\u306a\u308a\u307e\u3059\u3002\u7d44\u7e54\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u4fa1\u5024\u3092\u6e2c\u5b9a\u3059\u308b\u6307\u6a19 (\u30b3\u30b9\u30c8\u524a\u6e1b\u3001\u65b0\u305f\u306a\u53ce\u5165\u6e90\u306e\u7372\u5f97\u3001\u5f93\u696d\u54e1\u306e\u751f\u7523\u6027\u5411\u4e0a\u306a\u3069) \u3092\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u6295\u8cc7\u3068\u7d10\u4ed8\u3051\u308b\u3053\u3068\u3092\u9032\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2 style=\"text-align: left;\"><\/h2>\n<h2 style=\"text-align: left;\"><\/h2>\n<h2 style=\"text-align: left;\"><\/h2>\n<h2 style=\"text-align: left;\"><\/h2>\n<h2>\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u7d4c\u55b6<\/h2>\n<p>\u3053\u306e 18 \u304b\u6708\u9593\u3001Apptio \u306f\u3001\u6570\u591a\u304f\u306e\u7d4c\u55b6\u5e79\u90e8\u3084\u7d44\u7e54\u304c\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u7d4c\u55b6\u3092\u5b9f\u65bd\u3057\u3001\u30b3\u30ed\u30ca\u798d\u306e\u6df7\u4e71\u3092\u4e57\u308a\u8d8a\u3048\u308b\u69d8\u5b50\u3092\u898b\u3066\u304d\u307e\u3057\u305f\u3002\u4fe1\u7528\u8abf\u67fb\u6a5f\u95a2Equifax\u793e\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3&amp;\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u62c5\u5f53 CFO\u3067\u3042\u308bRanojoy (RJ) Hazra\u6c0f\u3082\u6b21\u306e\u3088\u3046\u306b\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002\u300c\u30b3\u30b9\u30c8\u69cb\u9020\u3092\u77e5\u308b\u3053\u3068\u3067\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u652f\u51fa\u3092\u5e02\u5834\u3084\u53ce\u76ca\u306e\u5f71\u97ff\u306b\u95a2\u9023\u4ed8\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u8fc5\u901f\u306a\u5224\u65ad\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u300d\u304d\u308f\u3081\u3066\u4e0d\u78ba\u5b9f\u304c\u9ad8\u3044\u72b6\u6cc1\u306b\u304a\u3044\u3066\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc \u30ea\u30fc\u30c0\u30fc\u306f\u901f\u3084\u304b\u306b\u652f\u51fa\u306e\u8a08\u753b\u3068\u4e88\u6e2c\u3092\u898b\u76f4\u3059\u5fc5\u8981\u304c\u3042\u308a\u3001\u3042\u308b\u5206\u91ce\u3067\u306f\u652f\u51fa\u3092\u524a\u6e1b\u3057\u306a\u304c\u3089\u3001\u30ea\u30e2\u30fc\u30c8\u30ef\u30fc\u30af\u306b\u6295\u8cc7\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002\u4e16\u754c\u306e\u591a\u304f\u306e\u5730\u57df\u3067\u306f\u3001\u30aa\u30d5\u30a3\u30b9\u3078\u51fa\u793e\u3059\u308b\u5f62\u614b\u306b\u623b\u308a\u3064\u3064\u3042\u308a\u307e\u3059\u304c\u3001\u30d3\u30b8\u30cd\u30b9 \u30ea\u30fc\u30c0\u30fc\u306f\u65e2\u5b58\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u518d\u8a55\u4fa1\u3059\u308b\u5fc5\u8981\u6027\u306b\u6c17\u4ed8\u3044\u3066\u3044\u307e\u3059\u3002HBR \u306e\u8abf\u67fb <sup>(1)<\/sup> \u3067\u3082\u3001\u3053\u306e\u50be\u5411\u304c\u6570\u5024\u3068\u3057\u3066\u73fe\u308c\u3066\u304a\u308a\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u6295\u8cc7\u306e\u4e88\u7b97\u7b56\u5b9a\u306b\u304a\u3044\u3066\u3001\u65b0\u3057\u3044\u6307\u6a19\u3084\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u30d7\u30ed\u30bb\u30b9\u306e\u69cb\u7bc9\u304c\u6700\u3082\u91cd\u8981\u306a\u8ab2\u984c\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/www.apptio.com\/ja\/resources\/research-reports-ja\/the-transparency-imperative\/\" target=\"_blank\" rel=\"noopener\">The Transparency Imperative: How Visibility into Technology Spending Drives Business Value (\u900f\u660e\u6027\u306e\u5fc5\u8981\u6027: \u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u652f\u51fa\u306e\u53ef\u8996\u5316\u306f\u3044\u304b\u306b\u30d3\u30b8\u30cd\u30b9\u4fa1\u5024\u3092\u5275\u51fa\u3059\u308b\u304b)\u300d<\/a> \u306b\u306f\u3001\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u304c\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u3068\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306b\u3088\u308a\u3053\u306e\u30ae\u30e3\u30c3\u30d7\u3092\u57cb\u3081\u308b\u3088\u3046\u53d6\u308a\u7d44\u3080\u969b\u3001\u30c1\u30fc\u30e0\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u4e0d\u53ef\u6b20\u306a\u60c5\u5831\u304c\u542b\u307e\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><em><sub>1 Harvard Business Review Analytic Services (2021 \u5e74) \u300eThe Transparency Imperative: How Visibility into Technology Spending Drives Business Value\u300f<\/sub><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5148\u65e5\u3001Harvard Business Review Analytic Services (HBR-AS) \u306f\u300cThe Transparency Imperative: How Visibility Into Technology Spending Drives Business Value(\u900f\u660e\u6027\u306e\u5fc5\u8981\u6027: \u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u652f\u51fa\u306e\u53ef\u8996\u5316\u306f\u3001\u3044\u304b\u306b\u30d3\u30b8\u30cd\u30b9\u4fa1\u5024\u3092\u5275\u51fa\u3059\u308b\u304b)\u300d\u3068\u984c\u3057\u305fPulse \u8abf\u67fb\u3092\u30ea\u30ea\u30fc\u30b9\u3057\u307e\u3057\u305f\u3002 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